Our story
Wellness, from the shore up
Tidewell started with a simple observation: coastal communities that ate sea vegetables, minerals and omega-rich algae were thriving. We wanted to bring that to everyone's daily routine.
“The ocean already perfected these nutrients. Our job is to make them easy to use every day.”
Our founders, a marine biologist and a nutritionist, met while researching coastal diets in Santa Cruz. They started making sea moss gel in a shared kitchen and selling it at the farmers market.
Today every Tidewell product starts with an ingredient from the sea. They are shared person to person by Tidewell Guides who help customers build routines that last.
[Founder names and photos]
Milestones
How we got here
Sea Moss Gel launches at the Santa Cruz farmers market.
Our wild-caught collagen becomes our best-selling product.
Customers who loved the products start sharing them as Tidewell Guides.
The Skin and Body line brings sea moss and kelp to daily skincare.
We commit 1% of revenue to coastal and kelp-forest restoration.
What we stand for
Three promises
Sourced with care
Regeneratively farmed sea moss, wild-caught collagen and algae grown in clean, controlled waters.
Tested, always
Every batch is independently tested for purity and heavy metals before it ships.
Giving back
1% of revenue funds coastal restoration, and our packaging is recyclable or refillable.
Find your daily ritual
Take the 2-minute quiz and we'll match you with a routine.